Melchester Rovers, the legendary football team featured in iconic British football comic Roy of the Rovers, is delighted to unveil its official shirt sponsor for the 2018/19 season: The Totally Football Show.

The UK’s leading football podcast, The Totally Football Show – presented by Football Italia maestro James Richardson and produced by Muddy Knees Media – is authoritative, witty, and full of a passion for the game. No wonder that it was listened to over 26 million times in the 2017/18 season...

All of which makes it the perfect fit for Melchester Rovers, as the club builds up to the exciting 2018 reboot of Roy of the Rovers. And while Melchester Rovers might be fictional, the relationship between TheTotally Football Show and the club is very real.

The Totally Football Show’s logo will appear on the brand new Rovers shirt, and a special podcast will air before the publication of the first new Roy of the Rovers graphic novel in the autumn. 

Muddy Knees Media’s chief executive Iain Macintosh commented:

“As someone who grew up reading Roy of the Rovers in my dad’s old Tiger annuals, I’m absolutely delighted that The Totally Football Show will be the first Melchester Rovers shirt sponsor of this exciting new era. Like so many football fans, young and old, we can’t wait to get stuck into the new adventures.”

Roy of the Rovers brand manager Rob Power commented:

“We’re over the moon to be working with The Totally Football Show – there really couldn’t be a better sponsor for the new Melchester Rovers kit. The podcast, its presenters and its audience all have one thing in common: a deep passion for football, from the top of the Premiership to the bottom of League Two and beyond. That love of the game is what’s at the heart of Roy of the Rovers, and that’s what makes this partnership such a perfect fit.”